To complement its present line of financial products and strengthen its presence in the Philippine retail market, Maybank Philippines, Incorporated (MPI) unveiled its Maybank Credit Card product at the Marriott Hotel on October 11, 2012 (10.11.12). The credit cards are available in Classic, Gold and Platinum, MasterCard and VISA variants which aim to provide financial flexibility to customers.
The launch was attended by VIP guests, partners, the media, and MPI Senior Management led by President and CEO Herminio M. Famatigan, Jr. and Head of Cards Eden Leah V. Estrella.
Bringing the best value proposition to cardholders, MPI rolled out its quality merchant network months ahead of the credit card issuing business. The acquiring business network continues to increase locally, to bring cardholders added value through merchant benefits. Following this launch, Filipino Maybank cardholders will be part of the 2.2 Million and growing cardholder base of Maybank Group with members from Malaysia, Singapore and Indonesia. They will enjoy Maybank's award winning ASEAN Treats loyalty programme and enjoy the convenience of Maybank's regional banking network in the months to come.
As the launch theme suggested, every moment can be turned into a celebration. Even the smallest of things can bring out the biggest smiles. A journey to remember can begin on a whim. There really is no hard-and-fast rule to making someone happy, just as any day can be the best day to spread some happiness with a Maybank Credit Card.
"Tonight marks a part of a journey of 15 years for Maybank Philippines. MPI has grown and evolved into a stronger, and more dynamic bank," PCEO Herminio Famatigan said. "The credit card launch is a testament to our commitment to grow in the Philippines and expand the range of products and services that we offer to customers. It is also an indication of Maybank's confidence in this key market. By the end of the year, we would have integrated all our business and support units to the Maybank Corporate Center at Bonifacio Global City," he added.
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